Sports Teams Continue Entering Into Gaming Sponsorship Deals

Online gambling operator 888 strikes a sponsorship deal with NFL’s New York Jets, while Unibet and New Jersey Devils agree on multi-year partnership.

On Monday, 888casino NJ announced it had become the official sponsor of the NFL’s New York Jets. This news comes after the announcement of a sponsorship agreement between 888casino’s parent company 888 Holdings PLC and the NY Jets during the 2018/2019 NFL season.

As an official sponsor of the NY Jets, 888casino New Jersey will promote the NY Jets on its online casino site. The online gambling operator will also have promotional material featured at the MetLife Stadium, in the ‘red zone’ highlights, and on pylons outside the stadium. 888casino will also be able to use NY Jets logos and branding in different types of marketing materials, for game day radio coverage, advertisements, and across NY Jets online platforms as part of the sponsorship deal.

In a press release, Yaniv Sherman, Head of Group Commercial Development at 888 said: “We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first NJ online casino to sponsor an NFL team. At 888casino NJ, we are always looking to score huge wins – this one certainly ranks right up there among the best of them. We look forward to supporting the New York Jets in every way by promoting them to the best of our abilities.”

888 is not the only online gambling company with sponsorship  deal with an NFL team.

Several NFL teams have also inked partnerships with other gambling companies. In September 2018, the Dallas Cowboys announced a partnership with WinStar World Casino and Resort. With this announcement, the Dallas Cowboys became the first-ever NFL team to enter a sponsorship agreement with a gambling company. In October 2018, the NFL’s Baltimore Ravens are also partnered with the Caesars owned Horseshoe Casino in Baltimore.

Unibet and New Jersey Devils Agree on Multi-Year Partnership

At the same time, Unibet, one of the newest gaming operators in New Jersey, and the New Jersey Devils have entered into a multi-year partnership. Under the agreement, Unibet will amplify their in-arena and digital promotion with the team plus the gaming company will receive numerous accommodations for their customers.

The partnership marks Unibet’s first arrangement with a professional team in the United States. The company has a long history of partnerships with sports teams across the globe including Liverpool F.C. in England and Paris Saint-German F.C. in France. One of the more exciting stipulations of the agreement for the gaming company is that Hall of Famer Martin Brodeur, the all-time leader in wins for an NHL goalie, will work as Unibet’s Brand Ambassador.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world,” said New Jersey Devils legend and Executive Vice President of Business Development, Martin Brodeur. “The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love.”

For Unibet, the partnership with the Devils signals a commitment to bettors that they will provide gaming options for the New Jersey area for many years to come.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team,” said Arnas Janickas, Head of U.S. Marketing at Unibet. “Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”

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